User Experience Design Agency


The future icon of innovation for Rotterdam

Case study / Launched

Developing an identity and website for a cutting-edge Rotterdam landmark.

  • Client
  • Dutch Windwheel
  • Project
  • Brand identity & website
  • Deliverables
  • Concept, design and development
  • Team members
  • Entire Rodesk team
The future icon of innovation for Rotterdam

Cut the crap, show me the visuals


Although Rotterdam has long held the reputation of most extensively developed urban area in the Netherlands, the city wants to keep up with the pace of international urban innovation. Plans are underway to consolidate our leading position by complementing our skyscrapers and other architectural landmarks with a truly monumental innovation: the Dutch Windwheel.

Our mission

Starting out as a wild idea, the Windwheel is rapidly becoming the new epitome of Dutch skyline design. The Rodesk Tribe eagerly joined in to bolster the cutting-edge identity and international allure of this promising project.

The project's initial phase entailed a fiery briefing on the great potential of this future landmark and the ambitions behind it. The excitement caught on, and so we immediately suggested a visual statement in the form of a detailed identity and an informative website.

rodesk dutchwindwheel colorscheme

Brand & identity

The Dutch Windwheel will be the sustainable icon and future landmark in Europe’s largest port city. An attraction with unprecedented global reach and a showcase for Dutch design & Innovation. That demands a modern and clean identity.

rodesk dutchwindwheel assets

Spectacular attraction

The state-of-the-art design consists of two three-dimensional rings with a light and open steel and glass construction. Because the foundation lies underwater, it looks as if Dutch "Windwheel" is floating. That architectural design can be found in the website as well.

rodesk dutchwhindwheel ipad
rodesk dutchwhindwheel imac

The recognizable ring has become the main attraction on the website as well

rodesk dutchwindwheel website
rodesk dutchwhindwheel homepage

The most spectacular attractions in the world, which can be experienced by everyone. even online.

rodesk dutchwhindwheel 3 layers

Ready to make your people happy?

Laurens Boex

Information about this case?

Contact our Strategy Director +31 10 720 08 08 Mail Laurens
  • Lennart Graaff
  • Director, Dutch Windwheel

“Big wheel. Great website. Outstanding service.”

A new era for Service Design Network

Identity & Website

Redefining the learning journey

E-learning tool

Cooperation on every scale, co-developed by BLOC

Website & art direction
#7 Make every interaction count Read our manifesto