Optimising the Jumbo sales funnel

Case study / Launched January 2016

Digital transformation for the Jumbo sales fleet.

Client
Jumbo Maritime

Project
Sales tool

Deliverables
Concept, design and development

Team members
Entire Rodesk team

Optimising the Jumbo sales funnel — Cut the crap, show me the visuals

Background

The global port sector is a market steeped in tradition. For a port giant such as Jumbo, gaining a fresh perspective on the sales process works miracles in terms of innovative dynamics. This was how Jumbo approached us in a dialogue on rethinking the possibilities of the Position List they employ every week.

Our mission

Together with Jumbo, we defined the project goal: build an optimally intuitive application to optimise the flow of quote requests. Adopting the perspective of user happiness, we aimed at maximum accessibility in obtaining Jumbo quotes.

This would give Jumbo the significant benefit of obtaining a highly relevant dataset through online interactions. The data retrieved puts Jumbo in a unique position to submit concrete proposals to potential customers at a very early stage.

Mobile first

Despite the fact that the market in which Jumbo operates is deeply conservative, the vast majority of users will access the Position List using their smartphone devices. This prompted us to design the user experience from a mobile viewpoint, allowing us to slim down the original product to a lightning-fast and user-friendly sales tool available at anyone's fingertips.

Doing business with jumbo is easy business

Jumbo is experiencing a tough selling market at the moment. Therefore it is crucial that Jumbo is a partner which is easy to do business with. Previous feedback from clients has been that there is room for improvement in this user flow. Optimizing the position list with direct contact details and a click through to the website facilitates a smooth experience for the client.

Always afloat always accessible

This can be a promise that Jumbo makes to its prospects. By offering various direct contact possibilities on all of Jumbo’s online channels. It should be a piece of cake for the client to contact Jumbo. Whenever. Wherever that client is.