Building awareness for a global network of like-minded professionals.
- Identity & Website
- Concept, design and development
- Team members
- Entire Rodesk team
Over the past fifteen years, Service Design Network has flourished, evolving from a network of passionate academics and practitioners to an open community devoted to strengthening the case of Service Design as a mature and valuable discipline.
Although the Service Design industry has been steadily gaining momentum and increasing its impact over the past two decades, it has now reached critical mass. We jumped at the chance to design the embodiment of the titanic Service Design explosion that was sure to follow!
The original SDN website no longer met the needs of the expanding collective it supported. The present era of Service Design demands a content machine capable of generating and sharing unique publications, reports, magazines, and events on a global scale. We were intrigued straight away, and so we set out to build the ultimate content machine.
Brand & identity
While we constructed the SDN content machine, we managed to design a crisp and modern SDN identity to match this digital powerhouse. The overhaul symbolizes SDN's recent passage into full adulthood, crossing the line that separates a community facilitator from a full-grown curator and creator of outstanding Service Design content.
Creating a new era
The difference is evident at first glance. We are giving a fresh and modern identity to SDN. Implicitly, this change also symbolises a new level of maturity: we have evolved from a facilitator for the service design community, to a curator and creator of content. This is what the new brand, the logo and the website stand for.
Brutal content machine
Service Design Network created this video to visualise their network and the strong connection between members of SDN. You can still see the old logo in this introduction video, right before it’s transforms to the new one.
At the end of the process our mission succeeded. We came up with a brutal piece of machinery, ready and able to link up different chapters across fifteen countries, spewing out publications, events, and case content.
And, just as important, serving as a ruthless converting driver for prospective new members all over the world.
Ready to make your people happy?
“Big compliment to all of you, we are looking forward to our future collaboration!”