Here at Rodesk, our hearts beat to the pulse of the city, and for the people making up the city’s lifeblood. All across our own urban habitat, we see motion and development, and we just can’t resist to dabble in that at every chance we get.
Working from our office right at the Maashaven docks, we are right on top of the bustle of urban developments defining the Kop van Zuid and Katendrecht districts of Rotterdam. There, the wheeling cranes and emerging architecture provide us with daily doses of fresh inspiration. They say you ought to make your living out of your passion – so that’s exactly what we do.
If there’s one thing about urban development that keeps feeding our fascination, it’s the staggering complexity of the process. Decisions that may appear simple at first glance may prove decisive for the future of an entire cityscape. Having that as a work area is every bit as intriguing as it is thrilling and challenging. The dense, layered, and versatile nature of a city district always demand a broad range of expertise to warrant a comprehensive and effective approach.
A major part of this complexity arises from the sheer number of stakeholders and parties involved in urban planning and development. It takes real estate developers, municipal authorities, constructors, residents, entrepreneurs – you name it. All of these parties must reach a common belief in the visions, concepts, and ideas that underpin development of the area. Each and every one of these individuals and entities must be convinced of the value implied by the changes ahead. How do we tackle mobility? How do we take the environment into account as we strive to accommodate the housing habits and lifestyles that tomorrow may bring?
From this perspective, constructing the future becomes a matter of building trust. The foundations of tomorrow are embedded in today’s public support. That calls for genuine human attention, and that’s where we can contribute our own digital share. Moreover, cities going through the motions of development touch on one of our other passions: sports & recreation – yet another subject that gets our blood pumping. These two worlds are more closely entwined than you might think initially: a city on the move stays fit and strong enough to provide a healthy future for its citizens.
We get all worked up whenever we get to link our User Experience expertise with the knowhow and skills that urban area developers provide. Together, we design prototypes capable of contributing to the cities of tomorrow. These designs range from websites for brand new concepts and resident platforms to games that allow citizens to walk in the shoes of a real harbour boss for a change. We create online experiences capable of immersing people in the stories behind innovative development plans. We hand them the pixelated building blocks they need to imagine projects and knowledge in ways they can relate to. To do that, we need the expertise and input that only real estate developers, city councils, and housing corporations we work with can provide. Together, we pinpoint the gaps in the story, so we can fill them up with a potent mix of creativity, flexibility, and true Rotterdam levelheadedness. That’s how we manage to move along with the dynamics of urban development, as we keep our fellow citizens involved in the future of the streets we call home.